{"title":"Tape Measures","description":null,"products":[{"product_id":"the-120-simple-tape","title":"The 120\" \/ 3m Simple Tape","description":"\u003cp dir=\"ltr\"\u003eLooking for an inexpensive, but accurate long tape?  We've got you. This vinyl-coated fiberglass tape will not stretch or fade, no matter how much salt and sun you throw at it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eA cheap and dependable option for any angler, the tape features inches on one side and a split-scale with inches AND metric on the other side. It also measures in consecutive inches, so you don't need to divide by 12. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLong enough to measure bluefin tuna or a hammerhead, 1\/100th the cost of a citation from the game warden.\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45834281648281,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/2419\/7785\/files\/Fish_Rulers_120_tape.png?v=1785190604"},{"product_id":"the-55-retractable-tape","title":"The 55\" \/ 1.4m Retractable Fish Tape","description":"\u003cp dir=\"ltr\"\u003eOur take on the classic retractable tape measure-- better for more than a few reasons.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFirst, we made the innards with stainless steel, so this tape will survive many trips and measure hundreds of sea beasts before giving up on you. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe added a 4-inch lead so your fingers are a safe distance from any fish teeth when stretching the tape taught. We also blacked out the area before the zero so you can line up that zero line perfectly with your fish's lip or tail. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe tucked the endpiece right up against the case to prevent tangles and breakage, and we added a lanyard so you can hang it up anywhere. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eYou'll be glad to have graduated from the one-trip tapes of years past, and for not that much more coin to boot.\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":48370709168281,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/2419\/7785\/files\/Fish_Rulers_55_tape.png?v=1785190690"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/2419\/7785\/collections\/Fish_Rulers_55_tape.png?v=1785256469","url":"https:\/\/fishrulers.com\/collections\/tape-measures.oembed","provider":"Fish Rulers","version":"1.0","type":"link"}