{"product_id":"the-55-retractable-tape","title":"The 55\" \/ 1.4m Retractable Fish Tape","description":"\u003cp dir=\"ltr\"\u003eOur take on the classic retractable tape measure-- better for more than a few reasons.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFirst, we made the innards with stainless steel, so this tape will survive many trips and measure hundreds of sea beasts before giving up on you. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe added a 4-inch lead so your fingers are a safe distance from any fish teeth when stretching the tape taught. We also blacked out the area before the zero so you can line up that zero line perfectly with your fish's lip or tail. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWe tucked the endpiece right up against the case to prevent tangles and breakage, and we added a lanyard so you can hang it up anywhere. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eYou'll be glad to have graduated from the one-trip tapes of years past, and for not that much more coin to boot.\u003c\/p\u003e\n\u003c!----\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":48370709168281,"sku":null,"price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/2419\/7785\/files\/Fish_Rulers_55_tape.png?v=1785190690","url":"https:\/\/fishrulers.com\/products\/the-55-retractable-tape","provider":"Fish Rulers","version":"1.0","type":"link"}