True fish tales told here.
Fish Bigger.
We make tough and true tools for measuring fish of all sizes and keeping anglers of all sorts honest.
Extend to measure. Slap to stow.
Designed in Oregon and made of corrosion resistant silicone, our roll-up ruler extends to 24" or 39" and coils to a tight 2.5" that can stow around your rod, your wrist, or part of your boat.
Measure. Trap. Repeat.
With 200+ lbs of tangle-free tensile strength, our measuring stringer is the fastest way to measure and trap your catch so that you can get back to fishing.
Responsible fishing starts with responsible measurement.
In the battle for sustainable waters, inches count. Our high-quality measuring tools are constructed for a life at sea and designed to give you a quick, accurate read so you can get back to casting. After all, a healthy ecosystem is the biggest keeper.
Rep The Ruler
UPF Fishing Hoodie – Black
UPF Fishing Hoodie – Black
Classic Ball Cap
Classic Ball Cap
UPF Fishing Hoodie – Sage Green
UPF Fishing Hoodie – Sage Green
Follow The Ruler
This isn't our first ruler.
Designed by and for anglers, Fish Rulers are a new product from a family-owned and -operated company that's been making quality precision-measurement tools for over a century. Measuring is our passion. Fishing is our weekend passion.
