About Us

Welcome.

Designed by and for anglers, Fish Rulers are a new product from a company that’s been around awhile. Family owned and operated Perfect Measuring Tape Co. has been making quality precision-measurement tools for more than a century. Measuring is our passion. Fishing is our weekend passion.

Our tools and apparel are designed by fishermen... for fishermen (and fisherwomen). We strive to make tools that will last longer than just a few fishing trips-- after all, we know just how quickly those trips to the tackle shop can add up.  Our prices reflect extensive testing, development, and iteration, as well as the quality materials used to construct what we feel are the best fish measuring tools out there. 

Our philosophy is simple:  Good, dependable tools save you time and money. The less time you spend measuring your fish, the more time you'll spend fishing. And the less money you spend replacing poorly designed fishing gear, the more money you'll have to . . . spend on boat maintenance.

A fourth generation family business doesn't make it this far without taking care of and listening to its customers. So we welcome your feedback and urge you to reach out to us directly if we ever fall short of your expectations. Don't hesitate to contact us if there's anything we can do to help you. 

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From all of us, thanks for your business. And good luck out there.